Whenever his in-laws stepped on to the highway, Manshuk Lal Prajapati would crouch behind his tea- stall to hide. Pashupati, 48, was a defeated man. He had failed in his tenth boards, worked as a laborer and was now trying to eke out a living as a tea-vendor in the Wankaner- a small dusty town in Gujrat.
But a wave of humiliation swept over him whenever his in-laws saw him peddling tea on the roadside. ‘’ My in-laws were much better off . They were in the toy making business and here I was selling tea. I felt very ashamed’’ he says..
It was this feeling of shame that drove him to become an extraordinary entrepreneur he is today. Prajapati is an innovator who is in the business of making everyday household appliances including refrigerators, pressure cookers, non-stick pans, water dispensers- all out of clay. These products marketed under the Mitti Cool banner are not only eco-friendly, sustainable and effective but also very cheap.
Take his centerpiece product- the clay refrigerator for example. It has sold more than nine thousand units all across India. Priced little over three thousand it is a veritable poor man’s fridge. ‘’ The rich can buy anything but the poor cannot afford products like the refrigerator. So I thought why not make something the poor can afford and use’’, says Prajapati.
Temperature inside this clay fridge remains almost 8 degrees cooler than the room temperature. Vegetables remain fresh for over 4 days and milk for two. 26 inches long , 15 inches wide and 12 inches deep, it does not hog any space in the kitchen either. Those who have it, usually prop it up on their kitchen slabs.
The fridge works on a simple scientific principal. Evaporation causes cooling. The roof , walls and bottom of this clay fridge are filled with water which evaporates over time keeping the vegetables in this two chambered fridge cool and fresh.
Prajapati makes the fridge and other appliances out of ordinary clay mixed together in calculated proportion. His ancestors were potters and he witnessed with a tinge of pain and nostalgia the declining importance of earthen ware products and the rise of the plastic. The rapid march of Globalization has forced many an artisan out of their traditional jobs in India. Prajapati’s father was one them. ‘’ My father left pottery to work as a laborer’’, says Prajapati.
In a fortuitous turn of events Prajapati not only wrested back his ancestral calling but also proved there was hope still for the potter. After his one year stint as a tea-vendor, Prajapati worked as a supervisor at a tile making factory. It was here his subliminal potter’s instincts kicked in. ‘’I thought I am a potter and if tiles can be successfully made out of clay why not other products’’, he says.
In 1989, aged 24 , he began his experiments with clay. Starting out with a non-stick pan he gradually went from one clay alternative to another.
Today his products are so successful that he now has a row of factories with an assembly line production of myriad clay products. Big machines designed by Prajapati himself , mold the clay in seconds into pots and pans each of them produced in their hundred to keep up with the rising demand.
Today he has a turnover of 45 lakhs and a running staff of over 35 people.
But it was not a smooth ride. He had run into a debt of over 19 lakhs setting up the clay product factories. ‘’It was hit and trial and my pans broke easily throwing me in a huge debt’’, he says.
But he presevered and with encouragement from those who saw potential in him he made one clay product after another.
The products go all over India and sell especially well in Chennai. His clay creations have also gone to Africa and this year Prajapati has dispatched his first consignment of 100 clay fridges to Dubai.
Prajapati’s next innovation is a clay house or Mitti Cool house as he calls it. It is a house made of clay to keep it cool in summers and warm in winters.
As for his in- laws, they use most of his clay products and cannot stop boasting about their efficacy .
An encouraging example of eco friendly initiative. Can I get his adress and contact no.
Regards
Brilliant Sanjay….eco-friendliness and a essay i loved reading 🙂
Thanks Ramit,
I am glad you liked it 🙂
Dear Sanjay
Kindly give his contact details!
Hi Meghna. Could you send me your email address at sanjayausta@gmail.com and i will send you his contacts. Thank you
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Mr.sanjay, I want to buy clay fridge kindly send your contact details and the product and cost details